Svbscription Launch Party at The Soho Grand. Andrew Apostola, Jade Sarita Arnott, Sam Wheeler, Shira Wheeler. Photo: Gunnar Larson
For the last few months I’ve been preoccupied with thinking what it would be like to be a modern gentleman. What would I read? How would I dress? What would be my most treasured possession? It hasn’t been a directionless pursuit – it’s the result of my role contributing to a newly launched project called Svbscription.
Svbscription is a new luxury lifestyle service for men. Each quarter, members receive a parcel in the mail containing a carefully curated collection of objects based around a theme. I can now reveal the first theme, which is travel and although I can’t disclose what the chosen items are, I can tell you that they contain collaborations with luxury New York brands of artisanal limited edition pieces. You could say I am very close to the project, as the founders of Svbscription are my husband, Andrew Apostola, Sam Wheeler (of Aux Armes Etc) and Marc Goldenfein.
Although the project is based in New York, people can receive packages anywhere in the world. The idea is to turn the traditional discovery mechanism for men upside-down, while for women, it allows girlfriends and wives to let someone else take on the arduous task of discovering, purchasing and delivering gifts each year.
While there seems to be something in the zeitgeist at the moment with many delivery style services popping up, it’s refreshing to work on a project that takes a different approach. Svbscription is at the high end of the spectrum – each parcel costs $300 and the products are all exclusive and coveted items: they are not samples, nor are they swag you’ll throw away. Svbscription will launch as a men’s lifestyle service, with the women’s service to follow. I am very excited for the women’s version but for now, I’m enjoying being the closest I’ll get to being a gentleman.
You can find out more about the service here